The Rezidor Hotel Group and Carlson have announced the launch of their new hotel loyalty programme, Club CarlsonSM, which will officially start on March 31, 2011.

Members of Club Carlson, formerly known as goldpoints plusSM, will benefit from an enriched array of first-class redemption opportunities, including Rezidor's and Carlson's global resorts. Members have the ability to earn points for every eligible stay at more than 1,000 hotels worldwide: Radisson, Country Inns & Suites, Park Inn and Park Plaza.

In 2010, Rezidor and Carlson announced a plan to double the size of their loyalty programme to 10 million members by 2013, and the membership grew by 24 percent to 6.3 million members during the last year. “We have now designed Club Carlson's very attractive value proposition to help drive further growth and results”, commented Kurt Ritter, President & CEO of Rezidor.

The program's key new features can be summarized as follows:

Redemption:
Members can redeem points across 1,071 hotels worldwide, including 42 stunning resorts in Europe, the Middle East, the Caribbean, Latin America and Asia Pacific.

Customer Privileges and Benefits:
The new Concierge elite tier provides members with complimentary room upgrades and continental breakfast, early check in and late check out, a 75 percent point bonus on stays, and starting by mid-year, access to a special Concierge Service line for theatre and sports tickets, and reservations at top-rated restaurants anywhere in the world.