October 16, 2014
Radisson Blu®, one of the world's leading hotel brands, today announced a new program called #BluRoutes that will provide guests with running and cycling routes at select Radisson Blu hotels.
#BluRoutes start and end at the hotel. #BluRoutes are designed to help guests maintain their exercise routines while travelling. For a list of participating hotels and more information, visit radissonblu.com/bluroutes
“We know that exercise is important to many of our guests, and we are delighted to introduce #BluRoutes to help them maintain their fitness regime while staying with us.” said Rose Anderson, vice president, Branding, Radisson Blu. “Each route has been carefully designed by hotel staff with a passion for sport so our guests can be sure that they are experiencing the best run or cycle that the immediate local area has to offer.”
Participating hotels will have one or more routes of varying length and degree of difficulty that start and end at the hotel. #BluRoutes may be accessed via the Radisson Blu One Touch app, the new mobile app which puts all Radisson Blu hotel services and local area information in the palm of our guests' hands. Guests can simply choose their hotel and select 'Out and About' from the main menu to view the #BluRoutes. Guests may also access #BluRoutes via the hotel's web site, or request a printed map from the hotel's reception desk.
With over 275 hotels, Radisson Blu flagship properties can be found in prime locations, including major cities, airport gateways and leisure destinations around the world. Highly anticipated recent openings in the Americas include: Radisson Blu Minneapolis and Radisson Blu Warwick Hotel Philadelphia, which join Radisson Blu Mall of America and Radisson Blu Aqua Hotel, Chicago.
For a full list of participating hotels and more information, go to http://www.radissonblu.com/bluroutes. To download the Radisson Blu One Touch app, visit https://itunes.apple.com/us/app/radisson-blu-one-touch/id708407920?mt=8