June 2, 2010
The Rezidor Hotel Group, one of the fastest growing hotel companies worldwide, announces a new name for their mid market brand Park Inn: With immediate effect, Park Inn becomes Park Inn by Radisson. "This new name is in line with our decision to strongly focus on the development of our two core brands. Park Inn is a young brand which we launched in early 2003 only and brought to over 140 hotels with over 26,000 rooms in operation and under development across EMEA. The link with Radisson and its great strength and reputation will allow Park Inn to grow even faster and to be even more efficient. We are also confident that this brand endorsement will further increase the brand awareness for both Park Inn and Radisson," comments Kurt Ritter, President & CEO of Rezidor.
Park Inn has been developed as a fresh and dynamic mid market winner - bringing colour to life and priding itself on mastering the essentials better than the competition. This concept has been successful: In 2009, Park Inn won the prestigious J. D. Power and Associates for the highest guest satisfaction in Europe in its category. Also Rezidor's design- and service concept conscious First Class- and Full Service brand Radisson has been awarded recently: In spring 2010, it overtook Hilton as Europe's largest upper upscale brand.
The re-naming process will start in the United Kingdom, a key home market for Park Inn, and be a gentle evolutionary process across Europe, Middle East and Africa. "We will implement Park Inn by Radisson on a gradual basis, avoiding unnecessary waste of signage and collateral, and will make sure that any disruption of the operational business will be minimal", says Kurt Ritter. A dedicated marketing and sales campaign will support the transition of all Park Inn hotels to Park Inn by Radisson which will be completed by the end of 2011.