December 4, 2012
Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups, announced today that Country Inns & Suites By CarlsonSM will commence 12 Days of Country, an interactive social media sweepstakes, on Dec. 12.
According to HomeAway, Inc., Americans traveling during the month of December is estimated to double this year, increasing from 22 percent in 2011 to 40 percent in 2012. With the excess of holiday travelers, Country Inns & Suites hopes to fill the hectic time of year with cheer.
In true holiday spirit, Country Inns & Suites will take to its Facebook page to launch a festive 12-day giveaway counting down the 12 days leading up to Christmas. Fans that “like” Country Inns & Suites on Facebook will receive access to the special Facebook tab for the sweepstakes where they can discover and enter for a chance to win each day's prize. Daily giveaways will open at 9 a.m. ET and conclude the following day at 8:59 a.m. ET. Entries will not rollover between days, allowing fans equal opportunity to win each day of the sweepstakes.
Prize values will increase throughout the 12 Days of Country and will range from free night stays to a Kindle Fire to Club Carlson Gold Points®.
To plant the seed for the social promotion, Country Inns & Suites will surprise 12 lucky guests that check-in to select Country Inns & Suites hotels on Dec. 12, 2012 with a special holiday gift. Playing off the popular holiday song “12 days of Christmas,” each of the lucky hotel guests will receive a “pear tree” treat to brighten their holiday season.
For more information on 12 Days of Country, visit www.facebook.com/countryinns. For reservations, visit www.countryinns.com or call toll-free +1 (800) 456-4000.