MINNEAPOLIS - September 8, 2015
Country Inns & Suites By CarlsonSM, a leading upper-midscale hotel brand today announced that in celebration of National Literacy Day, today, September 8 and as part of the Carlson Rezidor Hotel Group 12th annual Responsible Business Action Month, the brand is launching a book drive with Read Indeed. Read Indeed is an international charity founded six years ago by an eight-year-old girl from Minnesota. Since the organization began, it has donated 1.5 million books around the world. In addition to the book drive, the Carlson Family Foundation has awarded Read Indeed with a $10,000 grant to support its effort in providing books to children in need.
“We are so pleased to have partnered with Reed Indeed in order to provide books to children as part of Carlson Rezidor Hotel Group’s annual Responsible Business Action month,” said Aurora Toth, vice president, Brand Marketing, Carlson Rezidor Hotel Group. “Country Inns & Suites By Carlson is committed to supporting literacy efforts and we always encourage our guests to grab a book from our signature Read It & Return Lending LibrarySM.”
The book drive will run at participating hotels in the U.S. and Canada from September 8-22 and will also include donation sites at the Country Inns & Suites corporate headquarters in Minneapolis as well as its customer service call center in Omaha. Read Indeed is asking for new or gently used books with a focus on books for children and teens. Read Indeed has matched participating hotels with local community organizations who can use the donated books. To learn more, please visit countryinns.com/bookdrive.
“We are excited to partner with Country Inns & Suites, a brand who supports literacy and reading,” said Read Indeed founder, Maria Keller. “This is a great opportunity for Read Indeed to reach and support new communities across the U.S. and Canada.”
Country Inns & Suites offers a caring, consistent, comfortable hospitality experience delivered with a touch of home, and features particularly attractive for business travelers. The distinctive product and service innovations, such as the Be Our Guest employee training program have generated tremendous employee engagement scores and high guest satisfaction.
About Country Inns & Suites By CarlsonSM
Country Inns & Suites By CarlsonSM is a leading mid-market hotel brand with over 470 hotels in the United States, Canada, India and Latin America. The brand’s Be Our Guest service philosophy encourages employees to serve guests with the same kind and caring spirit given to friends when they are being hosted at home.Signature brand amenities include free high-speed Internet, complimentary hot breakfast served on classic dining ware, fitness centers and business centers.
Country Inns & Suites By Carlson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza® and Park Inn® by Radisson. For reservations and more information visit, www.countryinns.com. Connect with Country Inns & Suites By Carlson on social media: @CountryInns on Twitter and Facebook.com/CountryInns
Staci Graber, Carlson Rezidor Hotel Group, +1 (763) 212-4252, email@example.com