Minneapolis - June 8, 2015
MINNEAPOLIS (June 8, 2015) - Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, today announced that Alissa Montbriand has been appointed as vice president, Global Integrated Marketing Communications reporting to Roger Chacko, executive vice president and chief branding and marketing officer.
“We are pleased to welcome Alissa to Carlson Rezidor in this newly created role,” said Chacko. “Alissa brings deep experience and expertise in digital marketing, digital product development, and strategic business development.”
Montbriand will be responsible for the brand digital channels and Club CarlsonSM, the group’s loyalty program. She will lead the creation and execution of strategic digital marketing programs that build consumer awareness and engagement, deliver an exceptional experience and drive loyalty for the Carlson Rezidor brands globally.
Montbriand joins Carlson Rezidor from Bloomin’ Brands, Inc., where she oversaw and integrated digital strategy across websites, apps, email, social, and in-restaurant technologies. Prior to that, she served as director, Global Social Media and Content Marketing at Staples, Inc., developing the roadmap for social media, content creation and governance across the company’s global digital properties, realizing a 300 percent increase in traffic to Staples.com editorial content. She has also held positions at PetSmart, Inc., and Best Buy Mobile. Montbriand holds an MBA from the University of Minnesota Carlson School of Management.
For more information, please visit www.carlsonrezidor.com.
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups and includes more than 1,370 hotels in operation and under development with180,000 rooms and a footprint spanning 110 countries and territories. The Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. In most hotels, guests can benefit from Club CarlsonSM, one of the most rewarding loyalty programs. Carlson Rezidor Hotel Group and its brands employ 85,000 people worldwide and is headquartered in Minneapolis, Minn., and Brussels, Belgium. For more information, visit www.carlsonrezidor.com.
Ben Gardeen, Carlson Rezidor Hotel Group, +1 (763) 212-8129, firstname.lastname@example.org