Asia Pacific (CHW-AP), one of the world's largest privately-owned hotel companies, has strengthened its regional sales and marketing team with a number of key appointments including industry veteran Christine Toguchi as its new Corporate Director of Marketing. The move comes as the company aggressively looks to expand its presence in Asia with an increased, strategic focus on marketing and sales activities.

Toguchi joins CHW-AP with two decades of experience in travel trade, airline and hotel sales and marketing. Previously Toguchi owned and managed MacroVision Network Pte Ltd, a marketing, training and consulting firm specializing in Distribution Marketing and Revenue Optimization Strategy for the hospitality sector. She was also the Managing Director for the Hospitality Sales and Marketing Association International (HSMAI) in Asia Pacific which she helped to establish in 2005. Prior to that, Toguchi was Vice President of Marketing - Asia Pacific for Utell and Sterling Hotels & Resorts, subsidiary companies of Pegasus Solutions.

In her new role, Toguchi will be responsible for brand and partner marketing, e-commerce as well as hotel pre-opening marketing activities.

Timothy Tan has been appointed Director of Sales, South-east Asia, joining CHW-AP from Singapore-based HPL Hotels & Resorts where he was Business Development Manager. Meanwhile, Patrick Tong the newly appointed Director of Sales for Hong Kong and Taiwan joins CHW-AP with almost ten years of hospitality experience. His most recent position was Account Director, Global Sales for Marriot International Inc, based in Hong Kong. Both Timothy and Patrick will be responsible for managing key client accounts in their respective regions.Arti Shetty also takes up the newly created position of Manager for Projects, Revenue Generation. One of Shetty's first assignments is to review existing airline and credit card agreements to ensure marketing opportunities with global partners are optimised.These new sales and marketing staff appointments come under Revenue Generation, with Toguchi reporting directly to Frank Trampert, Executive Vice President, Revenue Generation, Carlson Hotels Worldwide - Asia Pacific.

"With the proliferation and growing popularity of online activity in Asia Pacific and the opportunity to engage new markets, one of Christine's major responsibilities is to develop a highly effective, interactive marketing strategy that will compliment our Revenue Generation strategy and also support Carlson's aggressive expansion in Asia Pacific," said Trampert.

"Together with Toguchi's e-marketing expertise, our new sales and marketing team collectively bring over five decades of industry experience to the company. Their combined wealth of knowledge and experience in hospitality sales and marketing will be a key differentiator for Carlson in Asia Pacific during this growth period."CHW-AP currently has about 9000 rooms in operation and over 10,000 rooms under development within its five brands - Regent®Hotels & Resorts, Radisson®Hotels & Resorts, Park Plaza®Hotels & Resorts, Country Inns & Suites By Carlson? and Park Inn®.