Carlson, a global hospitality and travel company, will officially launch its new hotel loyalty program, Club CarlsonSM, on March 31, 2011.  Formerly known as goldpoints plusSM, the new program offers members an enriched array of first-class redemption opportunities and enhanced benefits, as well as new vacation options through partnerships with CWT Vacations and Club Med®. To support the launch of Club Carlson, Carlson is offering a “Stay Twice, Earn a Free Night” offer at any of its more than 1,000 branded hotels worldwide – including Radisson®, Country Inns & Suites by CarlsonSM, Park Inn by Radisson and Park Plaza®hotels. Existing and newly enrolled members who register and then stay twice at a Carlson property during the promotional period between April 15 and June 15 can earn a free night's stay to use by December 31, 2011. 

“We are pleased to debut Club Carlson, our new loyalty program which is designed to be one of the most rewarding programs in travel and will enable members to enjoy a remarkably fast way to a free night stay,” said Heather Passe, vice president, marketing, loyalty and e-commerce, Carlson Hotels.