BRAND MARKETING

Brand awareness and revenue are driven by a full range of dynamic, innovative initiatives including: strategic consumer and B2B brand advertising, traditional and digital media, and well-considered partnerships.

Our full-on marketing strategy includes:

  • Annual brand-specific plans designed to capture awareness at the brand level and drive revenue at the local hotel level
  • Strategic planning and execution of brand level promotions and programs to drive hotel revenue
  • A turn-key suite of hotel level marketing tools to support local sales and marketing efforts
  • A compelling weekly email program, segmented to guest preferences to drive local revenue
  • Continuous significant investment in our brand websites, including enhancements to the booking process and improved functionality to delight the savvy, modern guest
  • Focused social media brand campaigns designed to create awareness, engage customers and foster loyalty with existing and potential guests
BRAND MARKETING