Radisson RED is a lifestyle select brand: a select service concept with a forward thinking focus on design and detail, the customer experience, and recognition of the increasingly important role that technology plays in facilitating everyday life.
Radisson RED is a new hotel philosophy that connects with an ageless millennial mindset through art, music and fashion. Its design is bold, alive and inspirational. It redefines the possible with an open and impeccably designed lifestyle experience. RED’s flexible service concept caters to the DIY attitude of guests and creates a unique guest experience.
With RED's first locations in Brussels and Minneapolis, the brand continues to grow worldwide.